Privacy Policy
Privacy Policy
Last updated: 18 August 2026
1. Introduction
Clear Call Systems (“Clear Call Systems”, “we”, “us” or “our”) provides B2B lead generation, commercial intelligence, sales development and related business automation services.
We are committed to protecting personal data and handling it responsibly in accordance with UK data protection law, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
For data protection enquiries, please contact:
2. Our Role
Depending on the context, we act as either:
Data Controller – in relation to personal data collected via our website, directly from prospective or existing clients, or through our own business development and marketing activities.
Data Processor – where we process personal data on behalf of our clients as part of delivering lead generation, commercial intelligence, sales development or related services.
Where we act as a processor, our client remains the data controller.
3. Information We Collect
Website & Enquiry Data
When you contact us or submit a form, we may collect:
Name
Business name
Email address
Telephone number
Enquiry details
Client Account Data
If you engage our services, we may collect:
Business contact information
Billing information
Service configuration data
Account and service usage data
Prospect & Business Contact Data
As part of our lead generation, commercial intelligence and sales development services, we may process business-related information about prospective customers and organisations, including:
Names and job titles
Business email addresses
Business telephone numbers
Company and organisation information
Professional profiles and publicly available business information
Information relating to business opportunities and commercial activity
This information may be obtained directly from individuals, from client-provided information, from publicly available business sources, or from third-party business information and data providers.
Where we process this information on behalf of a client, we do so in accordance with the client's instructions and applicable data protection law.
Client-Customer and Prospect Data
Depending on the services provided, we may process personal data relating to individuals who interact with our clients or who are identified as relevant business contacts or decision-makers.
This may include:
Names
Job titles
Business contact details
Communication history
Professional and business information
Information relating to potential or existing business opportunities
Technical Data
We may automatically collect limited technical data such as:
IP address
Device and browser information
Website usage data via analytics tools
Advertising interaction data, where consent has been provided
This data may be collected through cookies or similar tracking technologies, subject to your consent where required.
4. How We Use Information
We may use personal data to:
Respond to enquiries
Provide, configure and maintain our services
Deliver lead generation and sales development services
Identify and research relevant organisations, opportunities and business contacts
Provide commercial intelligence and opportunity research
Support business development and outreach activities
Monitor system performance and reliability
Improve our services and systems
Manage client accounts and billing
Comply with legal and regulatory obligations
Measure advertising effectiveness and analyse website traffic, where consent has been provided
We do not sell personal data.
5. Lawful Basis for Processing
We rely on the following lawful bases under UK GDPR, depending on the circumstances:
Contract – where processing is necessary to provide services or fulfil a contractual relationship.
Legitimate Interests – to operate and develop our business, provide B2B lead generation and sales development services, conduct business-to-business research and outreach, identify relevant commercial opportunities and contacts, and improve our services, where this processing is necessary and does not override the rights and interests of individuals.
Consent – where consent is required by law, including certain marketing and cookie-related activities.
Legal Obligation – where processing is required by law.
6. Data Sharing
We may share personal data with trusted third-party service providers where necessary to deliver our services. These may include:
Cloud hosting and infrastructure providers
CRM and business management platforms
Automation and software providers
Data enrichment and business intelligence providers
Email and communication service providers
Payment processors
Analytics providers
Advertising platforms, where applicable
We may also share information where necessary to comply with legal obligations or protect our rights, property or security.
We take reasonable steps to ensure that service providers process personal data securely and in accordance with applicable data protection requirements.
7. International Transfers
Some service providers may process data outside the United Kingdom. Where this occurs, we ensure appropriate safeguards are in place where required, such as UK adequacy regulations or approved contractual transfer mechanisms, to protect personal data.
8. Data Retention
We retain personal data only for as long as necessary for the purposes for which it was collected, including to:
Fulfil contractual obligations
Provide and maintain services
Maintain appropriate business records
Meet legal, tax or regulatory requirements
Establish, exercise or defend legal claims where necessary
Client data retention periods may also be governed by contractual arrangements and the client's instructions where we act as a data processor.
9. Data Security
We implement appropriate technical and organisational measures to safeguard personal data, including where appropriate:
Secure cloud-based infrastructure
Access controls and authentication measures
Role-based permissions
Encryption
Appropriate security and access management procedures
While we take reasonable steps to protect personal data, no system or method of transmission can guarantee absolute security.
10. Your Rights
Under UK data protection law, individuals may have the right to:
Request access to their personal data
Request correction of inaccurate data
Request erasure in certain circumstances
Request restriction of processing
Object to processing in certain circumstances
Request data portability where applicable
Withdraw consent where processing is based on consent
Requests should be directed to:
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO).
11. Cookies
Our website uses cookies and similar technologies where applicable to:
Ensure website functionality
Remember preferences
Measure performance and usage
Analyse website traffic
Measure advertising effectiveness
Where cookies or similar technologies are not strictly necessary, we rely on the required consent before using them.
Further details are available in our Cookie Policy.
12. Changes to This Policy
We may update this Privacy Policy periodically to reflect changes to our services, systems, legal requirements or data processing activities.
The most current version will always be published on our website, with the date of the latest update shown at the beginning of this policy.